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Breakthroughs start with curiosity. With curiosity at the center of its very first ever model campaign, science and engineering corporation Merck started #catchcurious – a worldwide initiative to market greater curiosity among B2B audiences.
How can we involve the general public viewers into decision-building conversations and procedures by utilizing PR & Comms? How can we leverage folks’s Energetic involvement for superior decisions, a lot more attention and acceptance, for strengthening our standing and relations?
EDP has released a simpler, much easier plus much more intuitive bill: an interactive bill. An interactive campaign was presented from ten April to 15 May perhaps, in which individuals could Regulate its information.
The results were unveiled at a product launch occasion from the Netherlands that arrived at more than 46M+ men and women
Prospects ever more buy on the net, shops close down and interior cities are deserted. But, it doesn’t must be this way! eBay’s thought: “The Retail Revival”.
Only 35% of Norwegians realize that the Sustainable Growth Targets exist. Devoid of a lot more recognition We have now very little chance of achieving the goals. To enlighten the people today we created the globe’s first genuine World wide Aims summit – along with some of Norway’s most wonderful mountains, at nighttime.
The Elbphilharmonie: a disaster venture criticized for quite some time and rejected by numerous. Hamburg had to alter the community perception, turning criticism right into a really like story.
Ash Monday is read more a traditional general public getaway in Greece and that is celebrated with outdoor excursions, the intake of fasting foods, among them the Macedonian Ηalva (sesame fasting dessert) & the common customized of traveling kites.
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Milka launched a whole new design and style of its bars mostly directed at an exceptionally young goal team. For interaction we selected the normal habitat of millennials – YouTube and its best heroes – youtubers.
HARP LAGER's voice was liable to getting drowned out in Northern Ireland (NI) by the large spends of worldwide beer behemoths which include Carlsberg. HARP required an revolutionary, Innovative and engaging PR campaign - across compensated, acquired, shared and owned - that could aid make HARP Section of the social fabric of NI, recruit much more of its audience of 18-35 yr olds and eventually strengthen efficiency.
To draw in much more overseas site visitors to downtown Eindhoven, we introduced an influencer campaign where we invited quite a few bloggers from all throughout Europe. For 24 several hours they submerged by themselves into the ‘Eindhoven practical experience’.
Along with the staff of seven individuals, the marketing campaign fully built-in social networking, web, electronic advertising, electronic out of household and general public relations. Soon after 2 months it has grown to be most visited campaign by Hrvatski Telekom at any time.